Temu化妆品类目哪些宣传语容易违规？常见违规词汇总

一些类目下常见的违规药物声明宣传包括但不限于：

1.护肤、美容美体产品

• 抑制/减少皮肤黑色素 Inhibits/reduces skin melanin

• 减少色素沉积、祛黄褐斑、雀斑、老年斑 Reduce pigmentation, remove chloasma, freckles, age spots

• 消除黑眼圈（非粉底产品的遮盖作用，而是生理上消除）remove dark circles

• 增加胶原蛋白、恢复细胞活力、防止面部肌肉收缩 Increase collagen, restore cell vitality, prevent facial muscle contraction

• 修复皮肤屏障、激活皮肤细胞、改善细胞循环、提高细胞代谢 Repair skin barrier, activate skin cells, improve cell circulation, enhance cell metabolism

• 镇静皮肤 Relieve skin

• 治疗/预防各类皮肤病，如：痤疮、湿疹、痘痘 Treat/prevent/remove acne, eczema, pimples

• 治疗各类疾病，如：关节炎、风湿病、糖尿病、高血压 Treat/heal arthritis, sedative, diabetes, hypertension

• 缓解疼痛、舒缓疲劳、血管舒张 Pain relief, fatigue relief, vasodilation

• 抗菌、杀菌 Antibacterial, antiseptic

• 减少/去除/治疗橘皮组织、皱纹、疤痕、疣、妊娠纹 Reduce/remove/treat cellulite, wrinkles, scars, warts, stretch marks

• 助眠、治疗失眠 Sleep aid, treatment of insomnia

• 芳香疗法 Aromatherapy

2.洗发、护发、脱毛产品

• 刺激/改善/恢复/促进头发生长 Stimulate/improve/restore/promote hair growth

• 治疗脱发/秃顶/头发稀疏 Treat/heal hair loss/balding/thinning hair

• 缓解/治疗头皮瘙痒 Relieve/treat itchy scalp

• 治疗脂溢性皮炎 Treat seborrheic dermatitis

• 抑制毛发生长 Inhibit hair growth

3.口腔产品

• 治疗/修复牙菌斑、蛀牙、龋齿 Treatment/restoration of plaque, cavities, tooth decay

• 治疗牙龈炎、牙龈出血、口干 Treat of gingivitis, bleeding gums, Sjögren’s syndrome

4.手部、足部护理产品

• 促进指甲生长 Promote nail growth